Rulers and guides have been a staple of professional design tools for decades — but the way you create them has always assumed you already know they exist. In Photoshop or Illustrator, you drag from the ruler strip. It's muscle memory for pros. For the marketers, small business owners, and enterprise teams that Adobe Express is built for, that affordance is invisible.
This project brought rulers and guides to Adobe Express — a long-requested feature — with a critical new layer: a discoverable interaction for adding and deleting guides that doesn't require prior knowledge of how professional tools work. The feature is now live, and users who have been waiting for it are happy.
