I'm a results-driven designer with over 14 years of experience in design and technology, specializing in user-centered design and cross-functional collaboration.
I have a proven track record of driving product innovation, improving user engagement, and delivering high-impact solutions that align with business goals. Skilled in leading projects from concept to execution, I bring strong communication, organizational, and strategic abilities to ensure successful outcomes.
I'm passionate about growth and eager to continue contributing to the evolving field of design and technology — particularly in SaaS platforms and mobile experiences where design decisions have meaningful real-world impact.
- Spearheaded the development of key features for Adobe Express, including typography and the innovative Express Presentations tool, driving user engagement and expanding into a new business segment.
- Leveraged user research and cross-functional collaboration to deliver high-impact enhancements that significantly enriched the Adobe Express experience.
- Developed impactful data visualisation tools that empowered users to identify content opportunities and optimise engagement.
- Created the time heatmap feature, enabling users to determine optimal posting times for maximum impact.
- Contributed to Hootsuite's rebranding by collaborating with the design team within a stringent three-month timeline.
- Led design thinking workshops, empowering clients to uncover business challenges and leverage cutting-edge technology for impactful results.
- Collaborated closely with the VP of Innovation in EMEA to engage major clients including Maersk, Melia Hotels, Volvo, and Intesa Sanpaolo.
- Contributed to securing strategic deals with DLL, Volvo Trucks, and Melia Hotels, driving significant revenue growth.
- Collaborated with local businesses to create custom apps, including a coffee shop management platform and mobile subscription solutions.
- Launched a gaming product in partnership with a small development studio.
- Established design frameworks for gaming apps, contributing to the launch of over 20 successful games.
- Developed expertise in user interviews, testing, wireframing, and illustration to enhance product quality.
- Onboarded and mentored a design team, fostering innovation and driving revenue growth.
Illustration & painting · Travel · Cooking · Hiking