NEXT was an Oracle initiative I helped build and run across Western Europe — a design and technology consultancy model where I worked alongside architects and business strategists to help enterprise clients articulate and solve their most pressing challenges. The method was the IDEA framework: a structured workshop format that moved clients from problem definition to technology-backed solution, fast.
The initiative gained real traction. Engagements spanned DLL in the US, Meliá Hotels in Spain, Volvo Trucks in Sweden, and Maersk in Copenhagen — each requiring a tailored read of the client, the sector, and the opportunity. These were concepts for a dedicated NEXT website — a digital platform to give the initiative the presence it had earned: showcasing the methodology, the projects, and the thinking behind the work.
